Website General

Involves an Asian country:
The website is poorly designed
Incorrectly spelt words, bad English grammar
Uses cell phones or a redirection service. You can verify telephone number/services at International Numbering Plans
They sell quality branded goods, Nike, Rolex, Tiffany etc..that they say are genuine
They sell quality branded goods, Nike, Rolex, Tiffany etc..that they say are replicas
Prices seem too good to be true, such as half price iPods or Xbox Units
They initiated contact with you via EBay messaging system or spam email
They only have a web presence on B2B or Auction websites

Website Registration
This section requires a WhoIs lookup, be sure to check the guide for instructions.
The website name address has no relevance to the 'company' name, uses odd or branded names like google-nike.com
The website was registered after March 2006
The website was registered in the last 3 months
The website registration was only purchased for a period of one year
The physical address provided in the website registration is too vague to be an actual address
The phone number provided in the website registration appears fake. e.g. 12345678 or 11111111
The email address provided in the website registration is using a free email service such as Yahoo or Hotmail
Seller Behaviour

Instead of referring to the goods as counterfeit or replicas, they use terms such as 'high quality' or 'A+'
They are reluctant to accept PayPal, or make excuses why they cannot accept PayPal
Once you have paid for the items they seem to ignore your emails and instant messages
If a third party suggest they are a scam, they say this is because they are the competition
The seller uses heavy pressure for you to increase your order quantity.
Payment

Does not accept any form of Credit Card
Only accepts Credit Card for local purchases
Requires money to be sent by Bank Transfer, Western Union or Moneygram
Only accepts Credit Card to fund Bank Transfer, Western Union or Moneygram
After purchasing goods has asked you to send more money for goods to clear customs
Offers no method of payment using a proper secure means

Documentation

Once paid you are provided with a shipping number that is 'not found' or 'invalid' on the shipping companies website
Provides 'documents' which have been produced by Photoshop
A Google search finds their name associated with a scam
The Local Administration for Industry and Commerce cannot confirm this company is legally registered, and has certificates for foreign trade